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Well-being from the inside and out

The story of Scandinavian Good Business

I grew up in a family where health, body care and entrepreneurship have gone hand in hand for generations. They also do this in Scandinavian Good Business. One hundred years before Scandinavian Good Business was born, my grandfather won an Olympic medal in water polo in London.

We develop products that help people take care of their bodies and well-being. We deliver the products primarily via subscription solutions that are both convenient and help our customers create and maintain good habits.

In dietary supplements, we offer preparations that rest on a scientific basis and use high-quality ingredients with high bioavailability. Our products are developed in Sweden. Our shaving and oral care brands contain products with ingenious design solutions of the kind we have come to associate with Scandinavian design. They are delivered with a lifetime guarantee to our subscribing customers.

It has proven to be benefits that are not only appreciated in Sweden. Our products are now also for sale in the Nordic countries, Poland, Estonia, Latvia, and Lithuania, and we are continuously increasing the number of countries. For me, it is a way to work to make people’s lives better and, at the same time, carry on a legacy.


Our method

We are growing organically by adding new markets, products and sales channels and are currently established in the Nordic countries, the Baltics, and Central Europe. We offer in-house developed products in the segments oral care, shaving, dietary supplements, and security services. We work with a market-based mix of sales channels and deliver our products via subscription solutions, which provides the conditions for long-term relationships.

Business areas – prosperous from inside and out.


Oral care

Electric toothbrushes with a Scandinavian design, lifetime guarantee and world-class battery technology.

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Dietary supplement

Dietary supplements are based on Swedish research and high-quality ingredients.

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Ergonomic razors with Scandinavian format attributes and Swedish quality steel.

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Security services

Innovative services built on new technology, proven solutions and committed employees.

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Our Brands

We have been working with body care, health, and well-being since 2008 and offer products in oral care, shaving, safety, and dietary supplements under the established brands Dentle, Zuave, Sinfrid and Grace Wellness.